Does it work with QuickBooks Online?

Yes. MarginLens connects to QuickBooks Online with a read-only connection and builds its analysis from your live ledger.

Is there a free way to start?

Yes, try the free Gross Margin Analyzer first, then connect QuickBooks when you are ready.

Do I need perfect cost data in QuickBooks for this to work?

No. MarginLens works from the structure already in your books; the cleaner your product and channel tagging, the finer the breakdown, but you get a useful segment-level view with what you have today.

Profitability for ecommerce brands

Profit margin analysis for ecommerce brands

Blended margin hides which products and channels actually make money. Margin analysis by product and segment from QuickBooks shows where the profit really is.

Start free trial How MarginLens works

The situation

Ecommerce brands live and die on unit economics, but blended margin hides the truth. One SKU or channel can run at a loss while the average still looks healthy — and by the time it shows up in the P&L, you have already scaled the thing that loses money.

How MarginLens works for ecommerce brands

1Connect QuickBooks Online so MarginLens works from your real revenue and cost detail.
2See profitability broken out by product, customer, and channel instead of one blended number.
3Surface the SKUs and segments dragging contribution down, so pricing and promo decisions have a basis.
4Re-check as the books change, so margin erosion is caught early rather than at year-end.

Illustrative example

A $40 SKU with a $14 landed cost shows a 65% gross margin. Take off $6.40 of marketplace fees (16%), $5.50 of fulfilment and a $4.00 average discount, and it contributes $10.10 a unit — about 25%. At 3,000 units a month, the gap between the margin the product view suggests and what the SKU actually contributes is roughly $48k a month. Seeing contribution per SKU and per channel, not just gross margin, is what tells you whether to reprice, move volume to your own store, or stop promoting it.

Hypothetical figures to show the arithmetic, not customer results.

Questions

How does MarginLens help ecommerce brands?: Blended margin hides which products and channels actually make money. Margin analysis by product and segment from QuickBooks shows where the profit really is.
Does it work with QuickBooks Online?: Yes. MarginLens connects to QuickBooks Online with a read-only connection and builds its analysis from your live ledger.
Is there a free way to start?: Yes, try the free Gross Margin Analyzer first, then connect QuickBooks when you are ready.
Do I need perfect cost data in QuickBooks for this to work?: No. MarginLens works from the structure already in your books; the cleaner your product and channel tagging, the finer the breakdown, but you get a useful segment-level view with what you have today.

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